Syllabus
Overview of Digital Marketing
What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?
l Off page optimization
What is Off page SEO?
Why Off page is Important
Website Creation
Understanding about Internet ,
websites ,
Planning of a website Statics,
Dynamics (Informative & Ecommerce)
HTML Basic
About CMS
and creating website in Wordpress
Domain Booking
Server & Hosting
One Live Project
What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc .
On page optimization Search Engine Optimization
Site Analysis Keyword Research With Google Keyword Planner Keyword Planning Domain
URL Structure Title Tag Meta Tag Google Analytics (Code Generation)
Canonical Tag H1 Tag Image Optimization (Alt Tag) Anchor Tag
Content Optimization Sitemap Creation & Submission (html and xml)
Robots.txt
Custom 404
301 Redirect
.htaccess
PPC Advertising (Google Ads & Express)
Understanding in organic search results
Introduction to Google ads & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google ads account
Understanding ads account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does ads rank ads
Understanding ads algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating adgroups
Finding relevant adgroups options using tool
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy Local SEO Google My Business (MAP)
Google Web Master Tool (Search Console )
What is Google Page Rank How to Increase Google Page Rank Web Directory Submissions
Social Bookmarking Article Writing & Submission Press Release Writing & Submission Comment Blogging
Classifieds Posting Forum Posting Link Exchange (One way, two way and three way)
Search Engine Submissions RSS Feeds
Bing Web Master Tool
SEO Interview Questions
Others SEO Tools
Ÿ What are Backlinks? Backlinks Creation MethodsŸ Ÿ Difference Between Do Follow and No Follow Backlinks
Social Media Marketing
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
Linkedin Marketing
What is Linkedin
Understanding Linkedin
Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
Understanding Linkedin Groups (Manage Linkedin groups)
How to do marketing on Linkedin groups
Linkedin Advertising & it best Practices
Increase ROI from Linkedin ads
Linkedin Publishing
Company Pages
Facebook Marketing
Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page merketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
Using power editor tool for adv.
Twitter Advertising
Understanding twitter
Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
How to do marketing on Twitter
Black hat techniques of Twitter Marketing
Checking conversion stats
Optimizing Search Campaigns
Remarketing
GOOGLE ADS CERTIFICATION
Ads Fundamental
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising
Mobile Advertising
l Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
l Facebook Creator Studio
Facebook Ad Breaks
Facebook Instant Article
Google Analytics
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
GOOGLE ANALYTICS CERTIFICATION Mobile Web Marketing
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing
Email Marketing
Database Collection of Email Id’s
Service provider (Mailchimp, Sendgrid)
Mail Templates
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing
Create video adgroup
Targeting options
YouTube Monetization
Developing you tube video for Marketing strategy Get traffic through you tube channel/video to your website
How to Increase Youtube (Views, Subscriber Etc.)
Video Marketing
Understanding Video Campaigns
Creating 1st Video campaign
Importance of Video marketing
Benefits of Video marketing
Using you tube for Business
How To Grab Freelancing Projects?
Best examples of online reputation management
Affiliates
What is Affiliates
How to join and Earn with Affiliates
Top Indian and Worldwide Bloggers
How ot Earn Money with Blogging
Adsense & Blogging
What is Adsense
How to get approved for Adsense
Cool trick to get Adsense approval by Google
Using your adsense account interface Placing ads on your blog
Creating blogs with our Free theme
What is Blogging
How to Blog
What is Wordpress and How to Create with Wordpress
Wordpress Themes and Plugins
Ecommerce Marketing
What is Ecommerce
Top Ecommerce Website around the world
Ecommerce scenario in India
How to do SEO of an Ecommerce website
Why you need a solid Ecommerce marketing strategy
Formulating right Ecommerce marketing strategy
Ecommerce business
