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Digital marketing is a combination of two words i.e. digital and marketing. In simple words, Digital means anything that you can see or hear from an electronics device such as TV, mobile phone, radio. Marketing means to understand the needs of the consumer and provide the products or services accordingly.

Digital Marketing is done in order to reach a targeted audience to analyze their demands, to promote product and services and to create brand awareness using different digital platforms present online. It is mainly done on the Internet.

Example – Sending an E-mail for the marketing various food offers like the ones which Zomato, Swiggy normally do.